In March 2007, Ancestry.com launches its first ever fully-integrated external marketing campaign. This campaign will run throughout 2007 and will include television, print, radio, out-of-home, and online.
The ads capture the emotional experience of connecting with your ancestors and the rewards that result from gaining an understanding of your family history. The campaign will run on national cable including A&E and Scripps network, nationally syndicated radio stations including Fox News Radio, Air America Radio, and CBS News, and weekly and monthly Time, Inc. publications.
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