Hoteliers, B&B owners and restaurateurs are among those urged to swot up on ancestral tourism to help them tap into a potential £2.4 billion market in the run up to 2014, when Scotland welcomes the world for Homecoming, the Ryder Cup and Glasgow 2014 Commonwealth Games.

Genealogy is one of the fastest growing hobbies globally, and it is estimated up to four million people want to come to Scotland to search for their roots.

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